I’m the alcohol freedom coach and author of The Off Switch.

I help people who have their lives together, but who drink more than they want to.

Fortune 500 VP turned alcohol freedom coach

Anna Charles

A Bit About Me

I'm an English ex-pat who's lived around the world pursuing a high-level career in IT. About 10 years ago I found I was drinking most nights. I hadn't realised.

I'd lived on deadlines, stress, and red-eyes. I thought alcohol was my reward at the end of the day. Instead it was making my life harder.

My Story

Before

I was my first client

I was exactly where many of my clients are now: successful, self-aware and daily drinking more than I wanted. Life looked fine on the outside, but alcohol had become my default reward, my evening crutch, and the thing that made everything feel easier. I loved French Chablis.

I tried cutting back, setting rules, and using willpower. Nothing stuck.

What finally changed everything wasn’t trying harder. It was understanding the real drivers and learning a completely different set of skills. In a matter of months, I went from daily drinking to alcohol becoming almost irrelevant, by changing my habits and my identity around alcohol.

That personal transformation is the foundation of how I work with every client.

After

Alcohol is simply irrelevant to my life

My approach is skills-based, practical, and deeply respectful of your intelligence and autonomy.

My work sits between traditional sobriety models and casual “just drink less” advice, in the place where real, lasting change actually happens.

No willpower lectures. No "just quit" dogma. And I don’t treat you like you’re broken. I work with capable adults learning a powerful new skill set, because that’s exactly what this is.

We tackle what’s really driving the drinking: the habits, identity, and emotional patterns. We build better ways to handle triggers and create a relationship with yourself that no longer needs alcohol to feel whole.

The result? You drink less, think about it less, feel steadier, and trust yourself again.

What My Clients Say

Some weeks I have a drink and sometimes none at all. Fridays have turned into a day when I don’t drink at all and that used to be the start of it. I do feel that this is what I’m looking for in my life ... I’m going forward. I finally feel that I’m on the path I’ve been wanting to be on for so long.

I don’t drink in response to things anymore. It's not something I do to switch off. It's not something I do when I'm happy or sad about something. I’ve really enjoyed the process of getting to know myself. Being able to change that and trust myself is fundamental in improving many areas of my life.

I have been struggling with my relationship with alcohol for many years but in the last few years with the onset of mid life hormonal challenges, more than ever. The level of support Anna provides is second to none, she genuinely cares about my goals and has absolute faith in me. I recommend her 1-1 coaching without hesitation.

Working with Anna has absolutely changed my life. I was a binge drinker but can confidently moderate now and feel released from worrying about it. It has eradicated all of my anxiety. I feel so much more in control, it's stopped all the negative self talk and I feel so much better. The work was simple. I would say dive in head first. It's the best money you could spend on yourself.

The improvement in every area of my life still takes my breath away. I'm hopeful for the future, and my self esteem is so much better than ever before. I would recommend Anna to anyone who is looking for pragmatic, common sense, realistic and respectful help. I couldn't be happier about where I am today. It's worth every penny.

Working with Anna was the best money I've ever spent. I used to be a daily drinker. I see myself differently now. I feel like my whole identity and the way I think about myself has changed. Genuinely my desire to drink has gone significantly down. Anna said she could help me do that and she did. If you want to change your drinking I would 100% recommend Anna.

Get to Know Me

Fun Facts About Anna

I wrote a historical fiction novel called A Thin Line set during the Nazi occupation of Amsterdam.

I've lived in the UK, the Netherlands, the US, Germany, Switzerland and Spain, learning the local languages along the way.

I competed in the Glacier 3000 Run, placed third in team endurance karting and I'm a competitive quizzer.

I have terrible music taste. My Desert Island Discs list would be about two tracks long.

FREE GUIDE

The Desire Reset For People Who Drink Too Much And Think They Have Tried Everything

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